In August, amidst the back-to-school craziness that parents, students and brands contend with every year, I had the opportunity to discuss the state of mobile marketing with David Ward from the Association of National Advertisers.
David was working on a feature for the ANA’s “Thought Leadership Series” and wanted my input on how the concept of “Back to School” marketing is being impacted by mobile phones and mobility in general. The piece, “Beyond The Coupon” focuses on the topic of mobile marketing and how emerging trends are posed to offer much more to consumers than mobile coupons or SMS/text message promotions.
Overall, the cover story is quite insightful and I’m glad I could contribute something valuable to it.
