Why Brands Should Cool It on HTML5

I spoke with Jack Marshall from Digiday about the realities of HTML5, and gave him some insight into what I see every day when working with our development teams, designers, clients and others in the industry. The bottom line? HTML5 is coming on strong, however there is a lot of hype and misinformation on the immediate impact – and the need to migrate existing digital content to the latest & greatest.

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