Exploring Dark Patterns in User Experience at Web 2.0 Expo in NYC

Nick Disabato, one of the talented people I work with at Roundarch Isobar, gave a talk at the Web 2.0 Expo on a really interesting subject – “Dark Patterns”. What is a Dark Pattern? In unscientific terms, it’s any element of a Web site or app that makes the user do something they didn’t expect. From bait and switch tactics, to fake ads to getting you to opt in to an email list by making choices unclear – Dark patterns exist and you’ve probably come across them more often than you might assume.

Author avatar
We use cookies to give you the best experience.