On October 3rd, I gave one of the keynote talks at the “Business is Talking” conference in Warsaw, organized by Netia, Poland’s largest alternative fixed-line telecommunications operator.
We are entering a very interesting time for businesses across the world. Things are changing – Industries continue to see disruption. The technologies that have been introduced over the last decade have changed the way we do business and the ubiquity of mobility, emerging devices and concepts like natural language processing, big data and machine learning are posed to have radical impact on our society and culture. Desktop computers have moved from novelty to utility, and are being displaced by new types of devices. Smartphones are everywhere and the coming years will see wearable computers become common among consumers.
These topics were on the minds of many of the participants and were the primary focus of the presentation that I gave, “Approaching the era of the invisible computer”.
It was a thrill sharing my ideas with the audience, having countless discussions on how businesses can position themselves in a world of disruption and being a part of a global Isobar collaboration that was so well received.
I was able to introduce Google Glass (in person) to the audience and demonstrate some of the interesting ways we are using the device internally and with clients. Right now, Glass explorers are limited to the United States, and people were very excited to finally see the hardware in person and watch it in action. I was able to demonstrate the work that we did with Motorola Solutions: a Google Glass application that provides extended situational data to first responders and law enforcement officers.
I also surprised the audience by showing off a prototype application that we have that is a connection between Google Glass and devices that are part of “The Internet of Things”. This application, called Isobar Glass House, allows for complete command, control and messaging between Google Glass and a smart home. From Poland, the crowd got a real kick out of me pulling up a live camera feed of my (gracious) wife who was feeding the kids breakfast in the morning while I used Google Glass to turn the lights on and off, change TV stations in my living room and perform other home automation tasks from afar.
In addition to my talk, Isobar put on a fantastic display of emerging technologies and innovation. Taking over a large space inside the conference, the Isobar Innovation Zone consisted of 8 different project showcases that leveraged creative technologies from 5 different Isobar offices in the US, Poland, Malaysia, Australia and Singapore. In addition to Isobar teams, the entire Aegis Media team in Poland pulled their resources to make this event a huge success.
It really shows how unique Aegis/Dentsu is as a network. True collaborations across regions and working across offices to bring innovation to the marketplace. This cross-network approach was also well demonstrated as representatives from our different businesses (Krzysztof Andrzejczak, Hypermedia Isobar Managing Director, and Krzysztof Mocek – Carat Poland Managing Director) participated with me on a panel to discuss ‘’The Future of Human: Brand: Interface’’. This panel was moderated by Radoslaw Brzuska, Aegis Media’s Chief Innovation Officer in Poland.
I had a great experience collaborating with our teams in Warsaw. The audience at BTR 2013 was very savvy and had high expectations for the conference content, and I feel that we really delivered.
Overall, it was a great event and I am honored to have been able to be such a part of it.
Like most people, I sometimes fall prey to “out of sight, out of mind” thinking. Being on the outside of prison walls, I generally don’t think about the day to day impact that antiquated laws have on the American prison population or what challenges inmates encounter when trying to reenter society. Let’s face it, people make mistakes. Just because someone made bad decisions 20 years ago, doesn’t mean they should be cast away for good.
Web & mobile technology have become ubiquitous for mainstream society, but the fact that our Federal laws prohibits prisoners from using the Internet seems to be creating an even larger gap between “us” and “them”. That probably doesn’t matter so much when you plan on spending the rest of your good life in the Hoosegow, but for those with a shot at rehabilitation and some sort of an attempt at reentering society it feels like the lack of exposure and knowledge about new technologies only serve as a set of permanent handcuffs. We can’t expect true reform without any access or understanding of the norms of daily life that they will experience.
Literacy is already a problem, but imagine being thrust into the real world with no practical understanding of how computers work today, what smartphones are capable of and how the rest of the world has evolved the way they communicate and generally function.
None of that mattered much before the 80′s, but now that our society is so dependent on the Internet, it seems like perhaps we should re-think this. Inmates get basic education, job training and other services that will help them acclimate, but without any understanding of the Web… it seems as if they never actually get to take the handcuffs off.
A really interesting aspect of the process of design and development of emerging technologies is the road leading up to the magic moment of mass consumer adoption. Sometimes things fire off really quickly. Take the Next Thermostat as an example of an industry disrupting new product that found acceptance with consumers right out of the gate. While a high profile launch was certainly part of the product’s successful adoption, buzz alone isn’t responsible for the company’s stellar reviews and the 4-star ratings their product has received.
While the Nest has been successful and is an example of an almost perfect product design, it is unlikely that a thermostat is going to impact our culture in the way that things like electric cars, smart phones, tablets and next-generation TVs will.
It is generally the hope of those coming out with innovative new products that their offerings will become smash hits in short order. With the advent of social media, crowd-funding sites, and an increasingly connected culture, the potential for this has increased. But as history shows, the real big ideas — the ones that transform how we behave — their tipping point can take decades.
The iPad’s journey started 26 years ago
A prime example is found in tablet computers. Today they are ubiquitous and the iPad is a household term. The idea of a tablet computer was commercialized with the Apple Newton in 1987. 11 years later, after letting the device fail, Apple took it away from us. At the end of 2002, Microsoft and Viewsonic worked to give us the Viewsonic v1100 Windows Tablet, and while other stylus-based Windows tablets soon hit the market, slow adoption killed them off not long afterwards.
The tablet isn’t a new idea, and the concept has existed in the form of ideas long before any hardware had ever surfaced. Arthur C. Clarke’s NewsPad concept was way ahead of its time in 1968. We went from science fiction to science and then… that cool thing that we dreamed of failed to meet our expectations. Is it all about product execution? With tablets, things basically sat stagnant between the failure of last decade’s Windows tablets and Apple’s release of the iPad.
It wasn’t as if these prior attempts at tablet computing weren’t met with enthusiasm by early adopters. A decade ago, they had a place in our homes and businesses. People loved the idea of being able to leverage the tablet form factor. But still, they failed. They didn’t last. They didn’t become must-have for consumers. They didn’t transform how we do things.
The failure wasn’t because we didn’t want the technology. It was more about the fact that our expectations were just too far ahead of our ability to deliver a device that wasn’t simply a kludge mess, especially at the at the price point demanded by the market. Poor batteries, heavy cases, stylus-based input and complete lack of acceptable touch-screen functionality were all factors that contributed to the disappearance of this first wave of tablet devices.
It took years, to improve batteries, processors and screens. The price of memory fell. Advances in touch / multi-touch allowed our fingers to replace pen-like input devices, and the app-ecosystem perfected by Apple (and adopted by everyone else) gave users a plethora of software options.
Tablets are now part of our everyday lives and have started to displace traditional PCs/laptops for many. But the tablets we have today aren’t a direct evolution of the previous attempts the marketplace has seen. Apple, Samsung, Microsoft and plenty of others have released tablets of one flavor or another over the last two years. They aren’t fully featured like laptops, which would have been the logical assumption given previous attempts, including a predecessor to the iPad, the clever and interesting ModBook.
But all things evolve, and with the most recent movements seen in the tablet space, one could speculate that faster, more robust devices are indeed on the way. This is demonstrated by what Microsoft is trying to do with the Windows 8 Pro Surface tablets, the aggressive roadmaps shared by Android tablet manufacturers and speculation about Apple’s plans for a hybrid/touch-enabled Macbook of some sort. As the industry rumor mill churns, more chatter surfaces about Apple’s initiatives to bring on additional touch-centric designers and developers. Speculation is that perhaps this is aimed at continuing the success of the iOS devices as well as putting energy towards something new. Will Cupertino release a laptop/tablet hybrid? A new version of the newton? Touch enabled monitors? A gesture sensitive TV? Vehicle Infotainment? Glasses? What about Google? Samsung? Sony?
It is happening with TVs also
We also see this trend in form-factor evolution in other types of devices. The most obvious is that of connected TVs. Looking back at the failed WebTV venture and doing a relative comparison between what happened with Tablets, it is pretty easy to start to connect the dots in the story of TVs as legitimate computing / digital content consumption platforms.
The TV game is well underway, and perhaps I should focus in more detail on everything that is happening there in another post. At Roundarch Isobar, we are working with other Aegis companies (like Carat and Vizeum) to collaborate on processes and technologies that are aimed at serving a world of true media convergence – TV/Internet hybrid devices and next-generation content delivery platforms. There is an incredible amount happening in this space right now, and from what I see every day, the future of entertainment and media consumption are going to be very, very cool. The living room is in the midst of a major technology evolution, from advanced TVs to streaming content and 2nd screen experiences with phones and tablets. We see our common definition of “content” being redefined as programming is reinvented. Everything becomes personal, adaptive, and more valuable.
But not just TVs
Where is computing going? We are in a very interesting time when technology components are getting smaller and faster, batteries and processors are cooler and almost everything ahead will be smarter and connected by default. In my recap and analysis of CES 2013, I touched on the fact that we realize that sensors are now everywhere and the “Internet of Everything” is upon us. Wearable computers aren’t close to being as powerful as our smartphones, but that is just a matter of time. Most wearables in the marketplace are small, single-point solutions that use very little battery and are generally only capable of capturing simple data and providing output via vibrations, LEDs, or through a proxy connection to a smartphone (over bluetooth, etc).
There is something to be said for the idea of leveraging the guts of a smartphone to process data from sensors and the like. It creates a little app/hardware/data ecosystem of it’s own, and in the near future, the smartphone will continue to be “the hub” of our digital lives. It makes complete sense, but our human nature will likely see us deviate a bit from this, and we will see more robust devices emerge over the next couple of years. Through our sponsorship of the MIT Media Lab and our work with a variety of clients where we are doing design and prototyping of wearable devices, it seems we are headed into a time when everything is connected and over time, those connected “things” will individually become more powerful. It makes for some fantastic theoretical concepts around how to design systems and ideas around a future where all data can be processed and delivered in almost real-time and completely in context to physical or natural input.
The near-term is necessary to get us there. We are a short way before flexible screens are at the right price point (and are being mass produced) to see flexible screens embedded in wristbands, clothing or incorporated into other objects, but we still need to evolve our battery technology to bring safe, high capacity and low cost power sources to market that work within a tiny form factor.
Just like tablets and connected TV’s, wearables are in an evolutionary phase. Right now, they aren’t even close to being powerful enough to be leveraged for many of the tasks we currently rely on smartphones for, and there is a lot of evidence that they don’t need to be – at least right now.
The next thing to tip?
The next big thing is likely to be 3D printing. But the implications of that are far larger than media consumption, digital content and communication. 3D printing is poised to be completely disrupt manufacturing / physical goods and healthcare. For some insights into what that might mean, check out our analysis of CES 2013, where we call out 3D printing in more detail.
Apple, Google and Sony have all patented digital eyeglasses of one form or another, and Google Glass has gotten a lot of buzz by both fans and haters alike. These devices are step in step with the idea of smart watches, however less mature and with a perceived market that is smaller. Let’s face it, people would rather wear a watch than a pair of glasses — at least for now. The overall experience of an eyeglass device has potential to exceed that of any wrist-based device, as the heads-up display and real-time contextual awareness of something like Google Glass is pretty compelling. But if you think about the long road ahead, a watch that could speak to you and respond to any command you were to give it would be a clear competitor. They aren’t the same though, and if we must evolve technology into real-time wearables, there is likely to be a place for both of them among consumers.
Could it be as mundane as a reinvented wrist watch?
Before we look at where this might go, let’s reflect on a little big of history.
In World War One, trench watches evolved from the pocket watch, which hadn’t changed much since being invented in the 1500′s. Trench watches, a transitional technology for the most part, evolved into the modern-day pocket watch and aside from a few gimmicks along the way, have remained relatively similar in form and function since the early part of the last century. While it is said Patek Phillip invented the wrist watch as a means to appeal to victorian-age women with a desire to tell time while still remaining fashionable, it was not until the functionality of a wearable timepiece became necessary during warfare that wrist watches were adopted across society.
While still a high-end item for the most part, the industrial revolution provided the opportunity for these amazing devices to hit the mainstream and the trench watches evolved into the modern-day wrist watch. Since then, not much has really changed.
We did invent technologies that made watches more accurate and able to be powered without winding, but the general concept has really remained the same. The last couple of decades have seen various attempts at wrist watch reinvention. Swiss watchmaker BWC announced their Liquid Crystal Quartz watch in 1971, and it began the “screenization” of timepieces moving forward. Hamilton Pulsar P1, launched in April 1972 was really unique and extremely high-end, with a $2100 price tag. The Pulsar used a red LED to light up the face – high tech at the time. And if you look at pilot and dive watches over the years, they’ve got all sorts of cool features (if you know what you are doing). Not all steps forward are linear – some focus on function and others on form. Today you can buy some really interesting watches at Tokyo Flash.
Enough of it. Regardless of what we’ve seen in the past, all of the progress in watches has been in either evolutions of timekeeping and display or by replacing the watch itself with a shrunken down other type of technology. Today, watches are just as likely to be worn as jewelry as they are used to tell time, outside of the edge cases, like the pilot who’s instrumentation goes out on them and they need to avoid the Bermuda Triangle.
Since Dick Tracy’s rocked his 2-way wrist radio in 1946, people have been thinking about packing additional technology into the wrist watch. For me, I really started thinking about this as a kid. As a 9 year old in 1982, I would have killed for the Seiko TV watch. My first real experience as a wrist-tech early adopter was in 2000 when I was given a Casio “Wrist Camera” as a gift. It was cool, albeit limited. At the time, 120 x 160 greyscale images were a lot cooler than they are today and transfering them to my PC over a IR connection seems as ancient as smoke signals. Somewhere along the line, I also purchased a set of wrist walkie talkies that now have a special place in a drawer in my garage, I think.
Acceleration in technology is met with an evolution of mentality.
Chips are faster. Memory is cheaper. Screens are better. Batteries are more powerful. Everything is connected.
With these facts comes a new wave of thinking around mobility and endless emerging concepts related to wearable computers.
Today, it seems we are at the cusp of the smartwatch revolution and it makes complete sense.
Let’s go back to the trench watches for a moment. They were invented because it was too cumbersome to continually pull something out from our pockets each and every time we needed to check the time. Here we are, 100 years later and we now suffer from the same problem when accessing our smartphones. How many times a day do you go digging into your pocket or bag in order to check the time, see how many emails you have, or (god forbid) check your social network feeds? For most, it is a regular thing. While it would be great for this to not be a problem, human beings now seem to really love them some twitterin’ and facebook posting what they are eating for dinner, so our natural reaction is to appease our need for smaller, faster, and lighter computers. Perhaps if strapping your mobile phone on your belt wasn’t a fashion faux pas, smart watches wouldn’t have a chance in the first place!
The very latest
Here is an overview of what appears to be the current state of smart watches today. While a lot is happening, we are still in a ramping phase, where nothing currently available is being considered as the next big thing. It seems to be happening though, and soon enough we will have several breakout products vying for consumers’ attention.
I’d like to think that the type of device that would jump ahead of the competition would need to include all of the functionality that is currently packed into the average smartphone. There is a problem with that, however. We can shrink components down, and in the next 5 years, a ton of progress will be made on that front. But now, there really isn’t a comparable amount of space to pack components together to house all of a smartphone’s components. Form factor isn’t the issue though. That can be achieved by engineering.
The real issue with having a full smart-phone comparable experience in a watch has to do with the user experience. The tiny screen offers significant challenges for UI/UX design. At such a small size, relying on touch as your primary source of input isn’t ideal. In a dream-device, you’d have really incredible voice control and other sensors. In the future, you’ll probably be able to have all this and more, and control it with your brain. In any case, the primary failure of every one of the smartphone’s out there is their HCI models. None really do a great job and the real innovations we need to see relate to the user experience, not necessarily just the hardware available.
It’s a design and technology catch-up problem. Despite the best efforts across the industry, there just isn’t a lot you can do until we have even faster, smaller, and cooler ways to crunch data, leading to realtime computing where a device ends up more like part of your subconscious. That requires input and output. It’s Siri on Steroids. This too will be solved, and Apple is working on it, as is Google, Microsoft and a whole range of universities and startups. When you can speak to your data, the whole game changes and our constant need for a glass display that we interact with goes away. Not to be too dramatic, but when this happens and our software becomes invisible to us, it enables things like Kurzweil’s singularity theory. Ok. Moving On.
Since I started putting this write-up together a few months ago, a lot of buzz has been created around both Apple and Google’s suspected plans to develop smart watch of one sort or another. This week, a Samsung executive revealed that they are working on an entry into the wearable computing space. Without disclosing any details about their strategy, the announcement comes on the heels of the Apple and Google rumors.
Take note that Samsung isn’t new to this. The Korean company has made two previous attempts to bring smart watches to market. The first attempt came in 1999 when Samsung unveiled a device called the SPH-WP10, a wrist-based cell phone. At that time, their strategy was announced publicly that they were focused on creating a product that would appeal to “specific generations of mobile telecommunications service users,” in particular the youth market. It didn’t take off, and after a decade of no movement, Samsung made another attempt in 2009 with the S9110 Watch Phone. This device was also a full-featured phone to be worn on the wrist.
These devices didn’t fly for a variety of reasons ranging from poor battery life to unresponsive touch screens, the need for a stylus, and other factors that made them a poor experience for consumers. The reasons why any of these products failed really comes down to one of three things, or a combination of them: 1) The product didn’t work well. 2) It was an answer looking for a problem. 3) The experience of using it had too much friction and the cons outweighed the pros.
Anyway, Samsung has been on a roll lately, leading the market in smartphones and TVs. With the recent explosion of new devices in this category, it seems Samsung is ready to take another stab at making a wrist worn device. Having seen their flexible display technology, it will be very interesting to see their designs when released.
Despite the future possibilities, a lot is happening today. We have smartphones to act as a conduit for data and a place to offload processing and that means that until wrist-sized hardware is as poweful as your phone is today, it makes more sense to use the watch as a companion device/accessory.
The three types of smart watches available today:
1. Passive Displays: basically an accessory to another device, likely a smartphone. These provide users with a snapshot of data, news headlines, tweets, status notifications, and serve as an extended display. Control for volume, mute, call answering/hanging up and other basic features are likely to be included.
2. Phone-Only: Just the basics… No interactive screen and not an extension of another device. These devices are intended to make calls. With the addition of voice recognition and text to speech processing they could be fully controlled by speaking. This is a big advantage over some of the past attempts (even the recent Sony devices) that demonstrate the challenges users have when trying to use a touch screen that is only an inch wide and that isn’t very responsive.
3. Fully Interactive Smart Watches: This appears to be where we are headed now that Google, Apple and Samsung have joined the party. We will likely see these big players start with rock solid passive displays and as processors, batteries and screens catch up to design possibilities, fully interactive and functional devices come to fruition.
So, aside from speculation and industry buzz around big players like Apple, Google and Samsung, what other emerging devices are shooting for a share of this emerging market? There are surprisingly a lot of things available in the market today. I thought I’d share a slight range of different products/companies looking to innovate with wrist/wearable products.
Let’s take a look at a range of smart watches:
S.W.A.P – Smart Watch and Phone http://www.s-w-a-p.co.uk
Not sure this is going to really take off. Many users comment that the use of a stylus is clunky and weird. You run the risk of losing the stylus and it’s tiny size almost makes the user look like a giant when using it.
Sony – SmartWatch http://www.sonymobile.com
Like Samsung, Sony has made attempts in this space before (and continues to), however reviews by users are less than good. One recent attempt was the Sony Ericsson LiveView, which was plagued by a variety of problems. Last year, Sony released the Sony SmartWatch. While they were ahead of their enterprise competitors, the device hasn’t lived up to expectations, including a recent release that only had Bluetooth 3 (not Bluetooth 4) as well as an odd, proprietary charging cable. Sony shouldn’t be counted out quite yet, as a safe assumption is that they are simply evolving their strategy in a changing marketplace. Check out a review over at Slash Gear (http://www.slashgear.com/sony-smartwatch-review-19219040/) .
3G Watches – Phone Watch http://www.3gwatches.com
Lower tech attempt at getting a communication device on the wrist of early adopting consumers that want to emulate Dick Tracy. These devices are basically off-brand watches that double as a mobile phone. I’m not sure how well these device perform, but from the video on their Web site they appear to run an early version of Android and are touch enabled. I wouldn’t expect these devices to be high performers, but for those looking for a quad-band GSM device that can be worn on the wrist, make phone calls and access the Web or use apps, they might be the ticket.
If you haven’t heard of the Pebble, you probably don’t keep up to speed on general web happenings. Not only interesting because it is an emerging smart watch platform, but Pebble made a lot of noise in the news as it absolutely smashed records as a crowd funded project on Kickstarter. Analysts are looking at Pebble as a potential indicator of the future viability of crowd funding sites/services. If Pebble doesn’t go well the whole crowdfunding model could tank. “Pebble is like the Facebook IPO of crowd funding—they have to deliver or it will bust the [crowdfunding] marketplace,” Shervin Pishevar, a venture capitalist at Menlo Ventures, told The Wall Street Journal’s Pui Wing Tam.
Early reviews are in and people seem to love what they see. The Pebble runs apps, is designed to be customizable, and offers features like callerID, email, SMS, iMessage in iOS, calendaring, Facebook message integration, twitter, weather and other things that one would assume to be expected at this stage in the game.
The Pebble might currently be leading the today’s pack, but as noted above, the oncoming competition is strong. Maybe Sony should buy them since Pebble seems to have gotten it right from the start.
Metawatch – Strata Smartwatch http://shop.metawatch.com
The Strata is another project that took off on Kickstarter and quickly realized it’s goal, surpassing it by almost 200% in funding dollars. Intended to work as a secondary screen for both Android and iOS devices (4s) over Bluetooth, the Strata by MetaWatch looks like a unique offering in the space. Like the Pebble, this device will allow you to use apps to see calls, SMS, schedules/appointments, email, Facebook, Twitter, weather and the other types of data that one would expect from a passive display smart watch. Designed with style and real-world use-cases in mind, the Strata is one to watch as this battle continue to plays out.
The Futaba OLED Watch http://www.futaba.co.jp/en/
Hello future! Perhaps the most exiting somewhat-working concept/prototype watch that has been shown off is what Futaba presented at the CEATEC show in Japan last October. This device is beautiful and leverages flexible OLED screens to wrap the display around the arm. This is just a concept device and it is not clear if it will ever go into production. If it does, it will likely be more evolved than what was shown off last fall. If nothing else, this is an exciting glimpse into what might be coming. Style aside, the use of flexible OLEDs is perfect for this type of form factor. It will be exiting to see if the Japanese manufacture makes a move on US sales or partners with someone to bring this to market. Let’s hope so, as it might just make the competitive line-up more exciting.
I was recently asked to chime in on the subject of the upcoming changes to top level domains and how they might impact brands – and what thoughts I have on how brands should or should not think about new TLDs as part of their overall digital strategy. For those that aren’t aware, The internet as we know it is about to undergo a massive change. So far, the vast landscape of the internet has been organized according to web addresses that follow generic categories like .com, .org or .net. This upcoming year, ICANN will be removing restrictions on domain names and applicants will be able to bid for an unlimited number of possible names. This means that individuals and corporations will be faced with the challenge of marking their territory online.
We at Roundarch Isobar have been thinking through these developments and discussing them with clients for several years. As a digital agency, we believe the changes in top-level domains will have a broad effect that will influence users’ experience with a brand. It is imperative that organizations develop a strategy for staking their claim on the internet because once the new names take effect, they will be permanent and may have wide reaching consequences. A “wait and see” strategy is no strategy at all.
I attended the 2013 Consumer Electronic Show with a variety of clients and associates from inside Roundarch Isobar and across the Aegis Network. The Goal? To help make sense of the overload of information being shoved in our clients’ faces while working with my counterparts at Jumptank (Aegis’ Innovation Team) to help uncover trends related to the changes in the marketplace and how we can best leverage things for the global clients with whom we work every day.
If you want to know what happened at CES, there are plenty of resources online. However, if you want to understand how CES adds validation to our approach around convergence and our understanding of connected cultures, than perhaps the report we created would be valuable.
I was asked by IDG for some thoughts on 2013 and what that means for mobile advertising/marketing. Instead of taking a typical approach, I decided to take a step to the side and focus on the fact that consumers are humans, and humans respond to different types of technology in different ways. A key aspect to human-centered design is thinking about the needs of users, which are so often forgotten in digital campaigns.
If 2012 taught the industry anything, it’s that sitting in front of a computer isn’t necessarily a consumer’s preferred means of consuming content. While the mobile uptick was already apparent prior to this passing year, the numbers for 2012 solidify that things are indeed changing. With end-of-the-year mobile analyst reports coming out every day, there appears to be no shortage of data, and all of it points to double-digit increases in smartphone and tablet penetration.
The rise in the popularity of these devices has been married to a fundamental change in the way that people think about, consume and share digital content. The increased acceptance and use of mobile devices has also been accompanied by a change in the mental models of users. Priorities and interaction habits of mobile consumers are changing with the ability to be on the go and with smaller hardware. Bottom line: people’s mobile behavior has evolved and mobile advertisers need to catch up.
Last evening, I was happy to be able to attend the “Reinventing Chicago” kick-off event produced by the Center for Neighborhood Technology and sponsored by a variety of groups, including E.A.T (Education, Agriculture, Technology). Since it’s inception, I’ve been pretty heavily involved in E.A.T, serving as the primary adviser on matters of experience and technology.
The event last night included individual talks and a panel discussion that included Scott Bernstein (CNT President), Andres Duany (Duany Plater-Zybeck & Co, noted architect and co-founder of Congress of the New Urbanism) and John Tolva (CTO for the City of Chicago). Laura Washington, from the Sun Times, moderated the panel.
It was interesting to hear the vision of John Tolva. With his team, he has undertaken a monumental effort of exposing all sorts of data related to the City of Chicago’s operations. This strategy has led to the availability of The Chicago Data Portal an online collection of data sources that cover just about everything related to the operations of the City. The data is vast – from every city employee name and the city budget to the location of bike racks.
The purpose, as explained by John Tolva, is to empower developers and designers in the city to create applications on top of the data – apps targeted at helping citizens to navigate life as a resident of the city of Chicago. Aside from the product of hack-a-thons, including one taking place this weekend as part of the Reinventing Chicago event, Web and mobile applications are springing up left and right all thanks to this effort by the city. This initiative is enabling a full ecosystem of digital experiences.
Another push by the city is related to the Open 311 system. As described by the city, “Open311 brings unprecedented new levels of openness, innovation and accountability to the delivery of City services. We’ve reinvented and reinvigorated City service delivery with the latest in digital technologies. Open311 provides the technology to submit photos with service requests, allowing for more accurate and detailed reporting of issues to City departments. The new 311 Service Tracker lets you track service requests from submission to resolution of issue and status email sent to requester.”
It is a very interesting time for local, state and even the federal government. Similarly to what we see taking place in large corporate enterprises, the concept of “consumerization” is also happening in government. Municipalities are scrambling to find ways to be transparent in the way they operate, and what Chicago is doing is a model for others to follow.
I plan to share a lot more information in the coming months about E.A.T For the sake of this post, there is similarly to what the City is doing with exposing data.
The short version: E.A.T is working with educational institutions, those involved with urban agriculture and others who would benefit from having accurate, easy to use, and updated data to power experiences that will contribute to a healthier and more well informed community. For more information on E.A.T Check out the preliminary Web site. It isn’t just about technology, however. We see technology as the enabler for widespread information and curriculum and other programs that relate to both urban agriculture and healthy eating.
In August, amidst the back-to-school craziness that parents, students and brands contend with every year, I had the opportunity to discuss the state of mobile marketing with David Ward from the Association of National Advertisers.
David was working on a feature for the ANA’s “Thought Leadership Series” and wanted my input on how the concept of “Back to School” marketing is being impacted by mobile phones and mobility in general. The piece, “Beyond The Coupon” focuses on the topic of mobile marketing and how emerging trends are posed to offer much more to consumers than mobile coupons or SMS/text message promotions.
Overall, the cover story is quite insightful and I’m glad I could contribute something valuable to it.
Aegis’ Chief People Officer, Rose Zory, recently shared a link that really got me thinking in more detail about the state of social media in business. That, at some level, things are now being organized around individuals, and not traditional content categories.
The use of social media has become so omnipresent. I usually take for granted the dramatic changes that have taken place over the last few years. Twitter, Facebook, Instagram and others have infiltrated society, and using them has become an every day habit for 80% of people who have access to the Internet. The numbers are astounding.
What is also astounding is that the Internet hasn’t changed. People, have.
I have spent over 18 years advising clients on the business and cultural opportunities presented by new technologies and consumer behavior and am absorbed in helping brands understand the importance of keeping pace with these evolutions, creating solutions that drive sales through the unique value propositions offered by emerging technologies.
At Isobar, I have worked with clients including: Northern Trust, Bloomberg, HBO, Motorola, Alinea, US Air Force, Nystrom, Tesla Motors, Motorola, Mass Mutual, The New York Jets and KCRW. I also hold the position of director of the Isobar NowLab, a global initiative for incubating next-generation design and development methods and practices, and oversees the Isobar relationship with the MIT Media Lab.
I attended the University of Cincinnati and often speak at industry events, act as an expert source to industry analysts and the media, am listed as the inventor on several patents, and in 2011 was recognized as a Computerworld Laureate in Innovation.